In this book (page 41), Jenkins presents to us a very important ideia about the role of the fan in the contemporary culture: One becomes a “fan” not by being a regular viewer of a particular program but by translating that viewing into some kind of cultural activity, by sharing feelings and thoughts about the program content with friends, by joining a “community” of other fans who share common interests. For fans, consumption naturally sparks production, reading generates writing, until the terms seem logically inseparable(...)
I'd like to go further and propose the idea that fans are the fuel of the gaming industry. Understanding the fans is as important as understanding the games will be created for them. Let's discuss!
JENKINS, Henry. Fans, bloggers and gamers: exploring participatory culture. New York: NYU Press, 2006.